About the importance of branding and how its important for your brand to identify beyond its limit
So you have a great looking site, but is it picked up by the search engines?
You need to dig deeper than pure aesthetics, to extract meaningful benefit from your online pages. How you view your site might be radically different from how others view it.
A good website design might be pretty but a great website design is prettier and from a designer's perspective, complements are always good and give you a warm, fuzzy feeling.
Your brand is your unique identity. Branding errors can continually plague your business and leave a negative impact on the public perception of your brand. If you follow some Basic Branding Rules, you can reap insurmountable benefits and make your brand memorable and recognizable.